The core strategy for "Nexplore" is to visually represent the event's purpose: to help businesses and influencers find new opportunities. We fused two key Instagram symbols—the Explore feed icon and the hashtag—to create a brand identity that immediately resonates with the target audience. The name "Nexplore" itself reinforces this idea of exploring what's next.
For this year's event, we added a vibrant layer of design. We used a palette of blended, bright colors to form familiar Instagram icons, like the views and heart. This not only makes the brand feel energetic and modern, but also makes it relatable. This two-tiered strategy ensures the brand is both consistently recognizable and adaptable, communicating a professional and dynamic event that's deeply rooted in the Instagram community.
This project was created under Enough Studio.
Design Director: Alireza Jelodar
Art Director: Ali Kazempour
Motion Designer: Zahra Karimi
Design Director: Alireza Jelodar
Art Director: Ali Kazempour
Motion Designer: Zahra Karimi
