This beer packaging design project celebrates the spirit of exploration by transforming each bottle into a journey. Detailed maps of major cities are integrated into the packaging, with every city representing a distinct beer flavor that reflects its culture and personality. Designed for young adults between 18 and 27, the concept speaks to their curiosity, adventurous spirit, and desire to discover the world in new ways.
Each city is paired with a unique beer profile, from bold and energetic brews that echo the pulse of modern metropolises to rich, layered flavors that capture the charm of historic destinations. Sleek, vibrant visuals and city-specific color palettes strengthen the connection between place and taste, making every design feel like a collectible piece of the journey.
Guided by the Explorer archetype, the brand embodies freedom, discovery, and the thrill of new experiences. Drinking the beer becomes more than a simple refreshment—it is a sensory adventure, a passport to new horizons that blends the excitement of travel with the enjoyment of diverse flavors.
Guided by the Explorer archetype, the brand embodies freedom, discovery, and the thrill of new experiences. Drinking the beer becomes more than a simple refreshment—it is a sensory adventure, a passport to new horizons that blends the excitement of travel with the enjoyment of diverse flavors.
