The core strategy was to reframe the "Dark Ages" as a modern time ripe for a new enlightenment, moving past digital noise and misinformation. The visual design supports this with a dramatic contrast: a black background representing darkness, from which a vibrant, curved red sphere emerges, symbolizing a new dawn or a bold idea. This central metaphor is crucial to the event's identity.
By using the sphere as the primary graphic element, we ensured the visual identity could be consistently expanded across all touchpoints—from posters and social media to event signage—creating a cohesive and memorable experience.
